UNIQLO today announces the launch of JOIN: THE POWER OF CLOTHING, a global campaign to support activities for a better world. The campaign started on Thursday, July 7.
The aim of the JOIN:THE POWER OF CLOTHING campaign is to encourage UNIQLO customers to be a part of the environmental sustainability activities that UNIQLO has conducted up to now. The program aims to raise awareness of global problems such as ocean pollution among customers, and to inspire action that makes the world a better place.
In addition, UNIQLO will sell products made with 100% recycled fibers (plush toys, pocketable bags, T-shirts), featuring designs with Doraemon Sustainability Mode, the UNIQLO Global Sustainability Ambassador. Customers can scan the QR code to visit the special website with more information on Doraemon Sustainability Mode items.
During the campaign, UNIQLO parent company, Fast Retailing, will donate US$1 million (approximately 130 million yen) to the Nippon Foundation to support activities that reduce ocean waste.
UNIQLO has launched a special website www.uniqlo.com/jointpoc, where visitors can learn about environmental issues and take action. The site includes messages from UNIQLO Global Brand Ambassadors, and a video with LifeWear Special Ambassador Haruka Ayase outlining some of the sustainability focus areas at UNIQLO. There is also a wide range of special content to learn about ocean-related issues, including an interview with a biological oceanographer, Ryota Nakajima, a talk with Ms. Yoko Koga on reducing the use of plastics in everyday life, and an interview with environmental specialist Dr. Keith Alverson.
Additionally, in-store From 15th through to 17th July, UNIQLO is offering customers at all UNIQLO stores in Australia to participate in a Sustainability Quiz. This quiz has been created to help encourage customers to learn more about RE.UNIQLO, and the exciting sustainability projects UNIQLO is taking part in. In return for completing the quiz, consumers can claim a prize [at the cashiers.]